UM’s Lynn Lewis, Ansible’s Travis Johnson Named to Adweek’s 2017 Media All-Stars
Lynn Lewis, East Coast Region President, Global CMO, UM
Coming up with a new approach to media planning is no small feat. Implementing and customizing that approach across every piece of business that your media agency runs? Seems impossible. But that’s what Lynn Lewis, East Coast president and CMO of IPG Mediabrands’ UM, has been doing since she helped craft the data-driven, moments-based planning tool and dedicated shop, J3, for Johnson & Johnson in 2011. So far it’s led to a slew of new business wins, including Accenture, Hulu, GoPro, Fitbit and even Coach. At the end of 2016, UM’s year-over-year revenue increased 9 percent globally and 12 percent in the U.S.
“The product that Lynn piloted on J3 is the product that is UM’s global media capability now,” says UM’s U.S. president Kasha Cacy. “We modeled everything we did off of that J3 model and that’s the model that brought in Coke, that brought in any of the wins we’ve gotten in the past three years—they were really grounded in the work that she did at J3.”
Adds Cacy: “Lynn is a pioneer and she’s a strategic thinker, but she can actually make it happen, which is so important.”
Travis Johnson, Global President, Ansible
While other agencies have spent the past few years catching up with the colossal move from laptops and desktops to smartphones, Travis Johnson is keeping IPG Mediabrands’ dedicated mobile shop Ansible not just squarely ahead of the competition but flourishing. Instead of focusing on mobile media—primarily controlled by behemoths Facebook and Google—Johnson and his team are taking clients like Kia, Coca-Cola and Johnson & Johnson to the next level by busily building next-generation voice apps, chatbots and virtual reality.
“Because we are so multifaceted, we’re growing where others who are just doing mobile media are getting absorbed by trading desks,” says Johnson.
Longtime IPG vet Johnson took over control of Ansible as global president in July 2015 with the challenge of growing the agency’s global footprint from 70 employees in two offices located in Australia and the U.S. and has opened 25 offices staffed by 450 people in 17 countries including India, Mexico and the Philippines. (By the end of the year, Johnson expects to have 30 offices.) Moreover, Ansible’s revenue has tripled in the two years under Johnson’s tenure with 50 percent of business coming from direct clients outside of the IPG network.