UM wins Acer Malaysia media business from Starcom
UM Malaysia wins Acer media business on merits of its Better Science, Better Art, Better Outcomes philosophy promise.
Acer Malaysia’s Head of Marketing Stephanie Ho said, “UM put forward a vision that blurred the lines between media and creativity, data and content, science and art. The UM philosophy appealed to us because of its in-built strategy to adapt to the fast-paced market conditions, while staying connected to consumers’ ever changing needs through real-time insights.
“This resonates with our philosophy of responding to consumers’ needs with solutions that creatively inspires our users’ day-to- day lives, and partnering them to achieve more by making technology accessible to everyone.”