UM Tops In Latest RECMA New Business Trend Report

November 16, 2016 | Share this article

UM, the IPG Mediabrands agency, has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.

Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn the No.1 rank. Some of the agency’s wins this year include GoPro and Tourism Australia (Global), Sony Pictures (NA), Sony Electronics (US and China) and General Mills (China).

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