UM retains Telekom Malaysia account

December 8, 2016 | Share this article

Kuala Lumpur, 6 th December 2016 – Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been re-appointed as the media partner for Telekom Malaysia Berhad (TM), Malaysia’s Convergence Champion, their third appointment in the last seven years.

In a recently concluded pitch, the agency won and retained the account against a number of agencies vying for the business, where UM will handle the media planning and buying business for TM.
Managing Director of UM, Amit Sutha commented, “Marketing used to be an assembly line but is now more like a trading room that responds sensitively to market movements. This, in part, is because customers today expect immediacy from brands. And this is precisely how we approach our planning. We are thrilled at getting another chance to work with the people in TM because they are true proponents of this new age, an age where marketing and media’s focus has to shift from pushing messages at people to managing an ongoing conversation and building a relationship.”

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