UM and McCann Detroit Win Bob Evans Farms Business
BEF Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review. The agency will handle the brand’s grocery segment of refrigerated and frozen convenience foods.
In addition, Universal McCann, IPG Mediabrands’ media agency, was named media buying agency for BEF Foods, responsible for traditional and digital media as well as search and paid social. The agency will work with McCann Detroit on brand strategy.