UM makes Lego the star of this year’s MFA Awards

October 14, 2016 | Share this article

UM’s ‘Make Lego the Star of Christmas’ was the star of the MFA Awards, picking up three awards and the Grand Prix.

The hit campaign, executed with partners Ensemble and One Green Bean, encouraged families across the country to design their own Lego Christmas tree topper with winning designs featured on a Lego TV ad.

It netted a gong in the IT and Consumer Durables category; Best Media Innovation; Best Integrated Paid, Owned and Earned Communications; and the Grand Prix.

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