UM, Initiative and Ansible Collect Nine Wins for IPG Mediabrands at 2017’s Festival of Media Global

May 9, 2017 | Share this article

IPG Mediabrands earned nine wins at 2017’s Festival of Media Global, collecting one Gold, two Silver and six Bronze across UM, Initiative and Ansible.

UM Romania’s “Bittersweet Pies” was IPG Mediabrands’ most awarded campaign, taking a Silver for Best Engagement Strategy and Bronze for The Utility/Public Service Award.

“The Field Trip to Mars” from UM U.S. continued it’s award show dominance, earning the lone Gold for IPG Mediabrands for the Best Use of Technology.

See below for the full list of winners:

UM U.S., Lockheed Martin, “The Field Trip to Mars”
GOLD – Best Use of Technology

UM Romania, PAUL, Bittersweet Pies
SILVER – Best Engagement Strtegy
BRONZE – The Utility/Public Service Award

Initiative Mexico, Mordisko, “The Coolest Way to Freeze Hunger”
SILVER – Best Use of Programmatic Technology

Ansible Australia, Hyundai, “Hyundai Dealer Stealer”
BRONZE – Best Use of Geo-Location

Lodestar UM, Doorstep School, “A Street Naming Event For Social Change”
BRONZE – Best Event/Experiential Campaign

Initiative Argentina, Dove, “Dove’s Colorful Partnership”
BRONZE – Best Media Partnership Award

UM MENA, Sprite, “Sprite Cricket Stars Radio Hijack”
BRONZE – Best Use of Traditional Media

Initiative Argentina, Dove, “Dove’s Programmatic Colors”
BRONZE – Best Use of Programmatic Technology