UM and Cadreon win Best Mobile Campaign at The Drum’s Digital Trading Awards USA

September 23, 2016 | Share this article

Cadreon & UM leveraged unique data and innovative technology for BMW to target a niche audience at the right moments when they were considering buying a luxury vehicle. Our strategy enabled us to efficiently target and drive physical action.

This hyper-local mobile campaign produced a 112.8% lift in BMW dealership visits (equating to 334,548 incremental visits). According to Placed, this was one of the best performing auto campaigns in 2015.

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