UM Awarded Nine Medals (Three Gold) at IAB MIXX Awards

September 28, 2016 | Share this article

The Interactive Advertising Bureau (IAB) revealed the recipients of the international 2016 IAB MIXX Awards at an annual dinner and celebration honoring today’s best and brightest in digital advertising/interactive marketing. The biggest accolade of the evening went to REI and Venables Bell & Partners, which took the coveted Best-in-Show for “#OptOutside,” a viral social media campaign inspiring consumers to take part in outdoor activities instead of retail shopping on Black Friday—a message further enforced by REI’s day-of store closure.

Lockheed Martin, McCann, UM New York, Weber Shandwick, Momentum Worldwide, and Framestore VR Studio earned the Special Mention for Technology…Re-Imagined award, specifically created this year to honor “The Field Trip to Mars.” The honor recognizes the campaign for its first-of-its-kind innovative execution that transforms a school bus into an immersive virtual reality experience and adds a dimension of making VR “social,” something the jury, comprised of experts in creativity, brand and media, believes is fundamental to the future of digital marketing.

View the Full Article