Tourism Australia appoints UM Australia as new global media agency following competitive tender
Tourism Australia has confirmed the appointment of UM Australia, a subsidiary of IPG Mediabrands Australia, to handle its global media planning and buying requirements, following a competitive global tender process.
The appointment follows the expiry of Tourism Australia’s existing contract with OMD after a period of five years. The new arrangements will run for two years with options to extend for a further three years.
Tourism Australia managing director John O’Sullivan, said that media planning and buying were more important than ever in driving the execution of its global marketing strategy.