Time To Focus On Mobile Creative: Ansible’s Johnson
BARCELONA — Brands have had long enough to adapt to the reality of modern media – consumer are all over mobile. So why are so many getting it so wrong?
When IPG’s mobile and technology agency Ansible worked with survey group YouGov to produce an index ranking brands’ effectiveness at mobile presentation, some of the figures shocked global CEO Travis Johnson.
The index examined 2,000 brands in 15 countries against 60 criteria, generating some 240,000 data points.
“The entire score was out of 130 – there are some brands in the US and around the world that were getting 10s and 20s,” Johnson tells Beet.TV in this video interview during Mobile World Congress.