Q&A with UM Japan boss Takeshi Miyazawa: local thinking around media transparency is slowly changing

August 9, 2016 | Share this article

Takeshi Miyazawa is the managing director of media agency UM McCann. He worked for Dentsu for 13 years in Japan, China and India before moving to McCann Worldgroup just over a year ago.

In this Q&A with Mumbrella Asia’s editor Robin Hicks in his office in Tokyo, Takeshi talks about transparency in what he suggests could be the world’s least transparent media market, why TV is still king, how newspapers are holding ground, and why the most active social media group in Japan is probably the oldest.

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