Natalie Monbiot, UM, Named to Cynopsis Digital’s 2016 ‘It List’
Natalie Monbiot is responsible for cultivating creativity amongst the strategy team, ensuring that the agency is at the forefront of technological and social advancements. Most notably, Monbiot spearheaded the launch of the first ever AI Messaging program in Facebook Messenger in conjunction with the Sony Pictures production Goosebumps! Other notable accomplishments include: aiding in the development an automotive messenger program for BMW, developing the latest version of UM’s planning process and assisting on innovative pitches for BMW/Mini and H&M. Monbiot’s influence isn’t just limited to technological innovations, but her digital mastery and foresight has made her a sought after panelist for prestigious industry events.