Morris Quits Dentsu Aegis to Lead Initiative in the UK

May 4, 2017 | Share this article

Caroline Foster Kenny, chief executive of IPG Mediabrands EMEA, has tasked Morris with transforming the agency’s offering in the UK.

Initiative’s headcount has dropped by more than two-thirds in the past two years after the agency lost Tesco’s £90m UK media business in 2015, ending a 20-year relationship.

Morris, who will report to Foster Kenny and Initiative global chief executive Mat Baxter, had only just been promoted to global client president at Dentsu Aegis in January.

He was previously chief growth officer from June 2016. Before that, Morris was Vizeum’s UK managing director for almost four years and was credited with pushing the agency towards more digital, data and CRM output.

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