Amit Sutha, managing director of Ensemble Worldwide and Universal McCann, follows three simple principles. Firstly, he stays calm in all situations, secondly focuses on innovation (because that’s the key to growth), and thirdly ensures that that every team members has been trained to replace his boss.
“We work in a rather frantic industry where things tend to get really heated. This is an industry where a calm head in crisis is pretty valuable. You have to be a leader that is there for the team. In good but especially at the tough times. As a leader you need to be that person your team can always turn to for solutions,” said Sutha.
Moving forward, he believes that being great at “business as usual” will allow agencies to sustain a P&L, but real growth will only happen through innovations and being ahead of the game.
His biggest KPI is to remain in the background, to aid and to push the people in the team in such a manner that they are good enough to take over my role.
“The reason is simple,” he said. “It’s only when someone takes over my job can I go ahead and do more and this thinking percolates to all levels.” he added. In a conversation with A+M, Sutha highlights his inspiration and his challenges while pursuing a dual role in the industry.