McCann Detroit Awarded MEDC’s Pure Michigan Business, Extending 10-Year Relationship

August 25, 2016 | Share this article

DETROIT, Aug. 24, 2016 /PRNewswire/ — McCann Detroit today announced that it has once again been awarded the Tourism and Business Marketing accounts for the Michigan Economic Development Corporation (MEDC), following a competitive review. The announcement extends the agency’s successful 10-year partnership with the MEDC for tourism marketing, and five-year partnership with the MEDC for business marketing. All work will continue to be developed out of McCann’s Detroit offices.

“We are excited to continue working with the team that created the award-winning and industry-leading Pure Michigan brand 10 years ago,” said Emily Gerkin Guerrant, Vice President of Marketing, Communications and Public Relations, MEDC. “The teams at both Weber Shandwick Detroit and McCann Detroit have been excellent partners in our efforts to promote and market Michigan and bring their own passion for this state to the job every day. With more than 1,000 total employees in the state, both firms are strong in-state partners that have years of experience working in Michigan.”

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