Lodestar UM retains Coca-Cola India account

June 8, 2016 | Share this article

Lodestar UM, part of the IPG-owned Mediabrands, has retained the media duties of Coca-Cola India, one of the largest advertisers in the country. The estimated Rs 400-crore media account was put up for review a few months ago by Coca-Cola.

Apart from Lodestar UM, which has the account since 2010, the other agencies in the fray included Dentsu, Madison, GroupM and Starcom, according to industry sources.

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