Lodestar UM creates India’s first carpool karaoke in Tata Hexa with Rock On 2 Artists
In what might be the one of the most interesting ways to introduce Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has created India’s first carpool karaoke with the star cast of the upcoming Bollywood blockbuster Rock on 2.
Lodestar UM Studios – the content division of the agency proposed the idea of doing India’s first car pool karaoke which got the client and Rock On 2 stars really excited. The swanky new Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within. The track was loaded on Hexa’s hi-end infotainment system equipped with 10 JBL speakers and what followed was an awesome experience. The stars drove around the Bandra, they jammed, playing drums and air guitars, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheater in Bandra.