Landslide win for IPG Mediabrands at Malaysia’s first YouTube Awards

December 24, 2016 | Share this article

At the first Malaysian YouTube Ads Awards held recently, Maxis and IPG Mediabrands agencies Ensemble and Initiative had a landslide victory across a number of categories.

For the first time ever, Malaysian brands and agencies were celebrated for their outstanding ad creation on Malaysia’s most popular video platform, YouTube. The awards were not only judged on their average view time and view through rate, but also on a number of qualitative criteria including the emotional story, interactivity and conversational elements for the audience.

IPG Mediabrands agencies picked up a total of five of the nine wins on the day, and were finalists across a number of other categories.

View the Full Article