IPG Mediabrands Named Agency Network of the Year at Festival of Media LATAM 2016

November 11, 2016 | Share this article

On the strength of 18 wins, six gold, IPG Mediabrands garnered Agency Network of the Year honors at 2016’s Festival of Media LATAM.

Initiative was Mediabrands’ big winner at Festival of Media LATAM, capturing 10 wins (2 gold, 3 silver, 5 bronze) while UM followed closely with six wins (3 gold, 1 silver, 2 bronze.)

Cadreon rounded out the awarded agencies for Mediabrands, earning one gold and one silver.

UM Mexico’s “Insights Enabler Ram 700” campaign won gold in both Best Use of Programmatic and Best Use of Digital Media to make it the only Mediabrands campaign to capture two golds.

 

FESTIVAL OF MEDIA LATAM 2016 WINNERS

Best Use of an Influencer

BRONZE- Initiative Argentina, Sedal, “Sedal Fires Up Young Women”

Best Use of Traditional Media

GOLD- Initiative Argentina, Axe, “Axe Visual Radio”

Smart Use of Data Award

SILVER- Cadreon Argentina, Banco Supervielle, “Data Turns Into Audience Insights and Personalization”

Best Content Creation Award

BRONZE- Initiative Uruguay, Lipton, “Lipton Living the Art”

Best Engagement Strategy

GOLD- Initiative Colombia, Fruco, “Short Film: Potatoes Disappearing”

SILVER- UM Puerto Rico, Garnier, “Garnier Fructis”

Best Entertainment Platform

BRONZE- Initiative Uruguay, Lipton, “Lipton Living the Art”

Best Social Media Campaign

BRONZE- UM Puerto Rico, Garnier, “Garnier Fructis”

Best Targeted Campaign

Bronze- Initiative Argentina, ALA, “ALA & LinkedIn”

Best Use of Content

SILVER- Initiative El Salvador, Boquitas Diana, “A La Carta”

Best Use of Digital Media

GOLD- UM Mexico, Dodge, “Insights Enabler RAM 700”

SILVER- Initiative Argentina, Sedal, “Sedal Show”

Best Use of Mobile

GOLD- UM Argentina, Absolut, “Absolut Buenos Aires”

Best Use of Programmatic

GOLD- UM Mexico, Dodge, “Insights Enabler Ram 700”

BRONZE- UM Argentina, Absolut, “Absolute Buenos Aires”

Best Use of Video

GOLD- Cadreon Brazil, Axe, “Romeo Reboot”

BRONZE- Initiative Argentina, Sedal, “Sedal Show”

Utility/Public Service Award

SILVER- Initiative Peru, SABMiller, “Where is my Otorongo”

See The Winners