IPG Mediabrands Honored at 2017 SilkRoad Talent Activation Awards

May 10, 2017 | Share this article

SilkRoad, a global leader in Talent Activation, today announced the winners of the SilkRoad 2017 Talent Activation Awards, created to honor outstanding employer branding and design, innovative candidate-to-new hire experiences, and strategic excellence in leveraging the onboarding process to activate talent to drive business outcomes. Presented at Connections, SilkRoad’s annual user conference, the awards included a top overall honor (Talent Activation) and three sub categories honoring outstanding program elements: Strategic ROI, Best Brand Experience and New Hire Enablement.

Best Branded Experience Award – IPG Mediabrands

Mediabrands’ onboarding experience included beautifully branded FLITE toolkits which provided the necessary information for both new hires and hiring managers – it explained what the new hire should expect during the pre-boarding and onboarding experience as well as what was expected of managers during this crucial time period. These toolkits connected new hires to learning opportunities that guided them through their first 30/60/90 days, informed them to schedule a check-in with their manager, and then encouraged them to provide feedback at regular intervals throughout their first 90 days.

The FLITE theme followed the employee journey end-to-end, and the collected data was leveraged for development. From their day one introduction, employees utilized the FLITE toolkits:

FLITE Learning informed employees about their learning paths to help immerse them in their roles
Manager BluePrint helped them grow as employees and manage up-and-comers
FLITE Performance introduced them to the concept of a Feedback Culture and enabled them to set performance goals
FLITE Career Center was available if they were interested in finding other opportunities within the network
All in all, Mediabrands created an exceptional, branded, seamless end-to-end journey for employees.

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