IPG Mediabrands Collects Impressive 26 Shortlists For Festival of Media APAC

February 9, 2017 | Share this article

IPG Mediabrands has received an impressive total of 26 shortlists for the upcoming Festival of Media APAC Awards. A testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by Ansible, Initiative, Mediabrands Society and UM.

Festival of Media APAC Shortlists

Best Communications Strategy

Make Lego the Star of Christmas for LEGO, UM Sydney

Best Engagement Strategy

Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally

The Greats for Art Gallery of New South Wales, UM Sydney

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Event/Experiential Campaign

Door Step School for Door Step School, Lodestar UM

Introduce the PokeMobile for Hotlink, Initiative Malaysia

Best Non-For-Profit Campaign

Door Step School for Door Step School, Lodestar UM

Best Social Media Strategy

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Targeted Campaign

Maxis Reads Minds Using ‘Zero Moment of Travel’ for Maxis. Initiative Malaysia

Best Use of an Influencer

Big C at the Heart of the Matter for Big C, UM Thailand

Bring Out the Bold for Listerine, UM Philppines

Best Use of Content

The Late Shift for Transportation New South Wales, UM Sydney

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Use of Digital Media

Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally

Best Use of Gamification

UGG Hug for UGG. UM China

Game of S, M, L or XL for Drypers, Mediabrands Society Malaysia

Best Use of Traditional Media

The Late Shift for Transportation New South Wales, UM Sydney

Best Use of Video

Big C at the Heart of the Matter for Big C, UM Thailand

Bring Out the Bold for Listerine, UM Philppines

Rojak 360 for Maxis, Initiative Malaysia

Best Insight Award

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Creative Use of Media Award

Make LEGO the Star of Christmas for LEGO, UM Sydney

The Late Shift for Transportation New South Wales, UM Sydney

Building Hope One Home at a Time for Maxis, Initiative Malaysia

The Effectiveness Award

Hyundai Dealer Stealer for Hyundai Motors, Ansible Australia

The Utility/Public Service Award

Building Hope One Home at a Time for Maxis, Initiative Malaysia

The Festival of Media APAC Awards will be handed out on March 22 in Singapore

Best of luck to all of our finalists!