IPG Mediabrands Collects 13 Awards at Festival of Media APAC

March 22, 2017 | Share this article

The Festival of Media APAC 2017 award winners have been released and IPG Mediabrands once again demonstrated its dynamism, collecting 13 awards for our best-in-class work.

UM and Initiative combined to earn four gold, seven silver and two bronze for cases from Australia, India, Malaysia and Thailand.

UM Sydney’s “The Late Shift” for New South Wales Transport was IPG Mediabrands’ big winner, collecting gold for Best Use of Traditional Media, Best Use of Content and The Creative Use of Media Award.

UM Sydney, Transport for New South Wales, “The Late Shift”

GOLD: Best Use of Traditional Media

GOLD: Best Use of Content

GOLD: The Creative Use of Media Award

Lodestar UM, Door Step School, “A Street Naming Event For Social Change”

GOLD: Best Non-For-Profit Campaign

SILVER: Best Event/Experiential Campaign

UM Sydney, LEGO, “Make LEGO the Star of Christmas”

SILVER: Best Communications Strategy

SILVER: The Creative Use of Media Award

Initiative Malaysia, Maxis, “Maxis Reads Minds Using ‘Zero Moment of Travel’”

SILVER: Best Targeted Campaign

Initiative Malaysia, Maxis, “Rojak 360”

SILVER: Best Use of Video

Initiative Thailand, Krungsri First Choice, “I Want Mother’s Day Too”

SILVER: Best Use of Content

UM Thailand, Big C, “At the Heart of the Matter”

SILVER: Best Use of an Influencer

Initiative Malaysia, Maxis, “Maxis Kongsi Home – Building Hope One Home at a Time”

BRONZE: The Utility/Public Service Award

UM Sydney, Art Gallery of NSW, “The Greats”

BRONZE: Best Engagement Strategy