IPG Mediabrands demonstrated its global dynamism at this year’s Festival of Media MENA Awards, with the network collecting an impressive 11 wins.
UM and Initiative combined to earn two Gold, five Silver and four Bronze in what was a highly competitive field.
J3 MENA’s “Johnson’s Baby Blogger Series” and UM Dubai’s “Fanta Gaming Masters” were the most awarded IPG Mediabrands campaigns, each earning three wins at the event.
UM Dubai, Fanta, “Fanta Gaming Masters”
GOLD – Best Event/Experiential Campaign
SILVER – Best Engagement Strategy
BRONZE – Best Use of Gamification
J3 MENA, Johnson & Johnson, “Johnson’s Baby Blogger Series”
SILVER – Best Use of Video
SILVER – The Effectiveness Award
BRONZE – Best Communications Strategy
Initiative MENA, Chevrolet, “Can a Burger Sell a Truck”
GOLD – Best Local Execution of a Brand
BRONZE – Best Insight Award
Initiative MENA, Mobily, “Al Jay Afdal”
SILVER – Best Use of an Influencer
UM Tunisia, Huawei, “Discover Tunisia With Huawei P9”
BRONZE – Best Use of an Influencer
UM Dubai, McDonald’s, “No Distraction Billboard”
SILVER – Best Use of Traditional Media