IPG Mediabrands appoints Hiroki Ito as head of Cadreon Japan
IPG Mediabrands Japan has appointed Hiroki Ito as the head of its adtech unit Cadreon.
Ito joins from AdRoll Tokyo, where he was director of agency sales. In his new position, he will report to Anthony Plant, chief executive officer of IPG Mediabrands Japan, and Yean Cheong, the head of Cadreon for Asia Pacific.
Ito has 17 years of experience in digital marketing, with expertise gained at both Japanese and global companies such as Netyear, Oracle, Wunderman, and more recently four years at Google.