Initiative’s Maureen Bosetti on the Future of Media Partnerships

April 25, 2017 | Share this article

Maureen Bosetti is among the most respected executives in the media agency business and widely acknowledged as a rising star.

In her new role at Initiative, part of IPG Mediabrands, Maureen focuses on partnerships, which encompasses a wider perspective of the media ecosystem and broadens her role beyond investment and activation.

In our exclusive interview with Maureen, part of our Legends & Leaders Video Interview Series, we discuss her new role and her vision for the near and far-term future of media and advertising.

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