Initiative Wins Pizza Hut Media Account
Pizza Hut has moved its media account from GroupM agency MediaCom to IPG Mediabrands shop Initiative.
The pizza chain has been reviewing its relationship with media and creative partners as the business looks to completely sever ties with agencies that partner its former parent company Yum!.
The brand appointed The Monkeys for creative and advertising work in March and added Magnum & Co for social media, influencer marketing and PR and The Wired Agency for SEO and SEM last month, while rumours swirled about the fate of the media account.
The agency shake-up follows its new owner Allegro Funds teaming up with the local Pizza Hut management team to buy the master franchise from US parent Yum! Brands. It also recently completed the acquisition of the Eagle Boys chain.