Influencing the influencers: The dos and don’ts of successful influencer marketing partnerships
We all know about the challenges of ad blockers. 200 million people use them every day to filter out unwanted brand messages. And millennials are especially resistant to brands interrupting their viewing or browsing habits.
But there’s one group they do trust: people just like them; the vloggers and bloggers of the internet who share opinions and content about the things they care about. And the stats back it up. According to GlobalWebIndex figures, 53% of 16- to 24-year-olds watch vlogs each month.