Ensemble takes a different approach
Agency’s move to merge story telling, personalisation and real-time analytics proves fruitful
LESS than two years ago, IPG Mediabrands Malaysia set up its creative agency Ensemble Worldwide, which believes that story telling, personalisation and real-time analytics should “live” together.
In this short time span, Ensemble has managed a great run, winning a number of blue-chip clients – from Maxis, Shell and KFC – competing at pitches against some of the most established creative agencies in the industry.
It recently won the coveted Agency of the Year award at the Malaysian Effie (Effectiveness) Awards; the end of a very productive awards season that saw it win many other local, regional and global awards.