Ensemble takes a different approach

November 14, 2016 | Share this article

Agency’s move to merge story telling, personalisation and real-time analytics proves fruitful

LESS than two years ago, IPG Mediabrands Malaysia set up its creative agency Ensemble Worldwide, which believes that story telling, personalisation and real-time analytics should “live” together.

In this short time span, Ensemble has managed a great run, winning a number of blue-chip clients – from Maxis, Shell and KFC – competing at pitches against some of the most established creative agencies in the industry.

It recently won the coveted Agency of the Year award at the Malaysian Effie (Effectiveness) Awards; the end of a very productive awards season that saw it win many other local, regional and global awards.

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