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To say that Eileen Kiernan took over J3 at a turbulent time would easily be considered an understatement. Taking the reins of UM’s dedicated media unit for Johnson & Johnson in January of last year, Kiernan immediately faced an uphill battle. Seven months earlier, J&J took its $1 billion North American buying account to another

A casual conversation with Adweek’s Media All-Stars Executive of the Year, UM global CEO Daryl Lee, reveals the quick intellect and worldliness one expects from an agency chief as he contemplates a client’s business problem. Less obvious may be his grassroots people skills—the personality insights that someone might not even recognize in themselves. Take UM’s

UM Hong Kong has been shortlisted in four categories as part of Marketing Magazine’s “Agency of the Year” Awards. Categories include Best Agency Culture, Fastest Growing Agency of the Year, Integrated Marketing Agency of the Year and Social Media Agency of the Year. View the Finalists

Lodestar UM wins Simplilearn

May 3, 2016 | Share this article

Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate, the agency will take care of the brand’s media duties in domestic and international markets. Lodestar UM has emerged as one of the dominant players in Bangalore market and has added yet another win to its

Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s. Best Entertainment Platform Sing for Abdo (Silver) Dubai Media Incorporated by Initiative Media Middle East Best Communications Strategy Johnson’s Baby Bath Time Song (Silver) Johnson’s Baby by J3 MENA Best Engagement Strategy Fanta Gaming Masters (Gold) Fanta by UM MENA

UM Canada wins Gold at Shopper Innovation Awards

April 21, 2016 | Share this article

Gold: Path to Purchase / Out-of-Store With more than 900 beer brands sold in Canada, how could a small, relative newcomer like Shock Top break through the notoriously cluttered market? After a disappointing launch a few years earlier, Labatt Breweries and agencies UM and Anomaly were challenged to find a way to make Shock Top

Lodestar UM Bags Zivame’s Media Duties

April 20, 2016 | Share this article

Lodestar UM has bagged the media duties of Zivame post a multi-agency pitch. Zivame is an online lingerie store for women. Nandini Dias, CEO, Lodestar UM, said, “Zivame is a prestigious business to have on our roster and we were glad to win that business. I would like to thank the client for having expressed

The fifth edition of IMPACT’s Most Influential Women list was unveiled in Mumbai on Wednesday at a high level industry gathering. The event was presented by Colors and powered by Dainik Bhaskar, along with banking partner Kotak Mahindra Bank and associate partners SAB and 9X. The list was put together by a jury of most

UM Hong Kong has been awarded top honors at the MTR Advertising the Best of the Best Awards. Singled out for their Cathay Pacific Airways – 40 Years of Fun campaign created to celebrate the airline’s 40th anniversary, UM took Gold in two separate categories – My Favorite TVC and Youth’s Favorite TVC. The Best