Lodestar UM retains Coca-Cola India account

June 8, 2016 | Share this article

Lodestar UM, part of the IPG-owned Mediabrands, has retained the media duties of Coca-Cola India, one of the largest advertisers in the country. The estimated Rs 400-crore media account was put up for review a few months ago by Coca-Cola. Apart from Lodestar UM, which has the account since 2010, the other agencies in the

Around the world UM has repositioned with ‘Moments’, a methodology and research tool that is changing the way the company delivers outcomes to its clients. South African MD Bruce Williamson says that locally, Moments is already making a huge impact on client’s media strategies. “At UM we believe that better science and better art deliver

Carlo Roncaglia Appointed General Manager UM Italy

June 3, 2016 | Share this article

Carlo Messori Roncaglia was promoted to the role of General Manager of UM Italy. In over 17 years at UM Carlo has important experience and success with international brands, including Johnson & Johnson, MasterCard, Exxon Mobil and Galbraith. In his new role he will report to Jim Hytner, who has announced the promotion stating: “In

Following the philosophy of, “Think right, do right”, UM believes it’s a company’s responsibility to nurture the team through a diverse office culture by training, development programmes and incentives. “Work-life balance” is a buzzword these days, and the agency closes its office early at 3pm on Fridays during the summer over 10 weeks to allow

UM Malaysia Crowned Agency of the Year

June 3, 2016 | Share this article

Universal McCann was crowned Agency of the Year at the 2016 Malaysian Media Awards (MMA) on Thursday night. Universal McCann also bagged the Grand Prix Award for its KFC campaign on “Hot N Cheezy.” Organised by the Media Specialists Association (MSA), this was MMA’s 12th consecutive year of recognising and rewarding some of the most

UM Walks Off with Saadeddin Account

May 31, 2016 | Share this article

UM MENA has won the media planning and buying business for Riyadh-based pastry company Saadeddin. The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television for both the Saudi Arabian market and the Gulf Co-operation Council countries where Saadeddin has stores. The business will be led and managed

Hitachi Chooses UM Internationally

May 27, 2016 | Share this article

Following the victory of an international tender, UM, global communications network of the group IPG Mediabrands has acquired the media budget of Hitachi Ltd, a Japanese multinational with interests in several sectors including electronic, electrical engineering, transport, engineering and healthcare. The new partnership has created an institutional campaign, for which the planning has been studied

Lodestar UM wins Saregama

May 23, 2016 | Share this article

This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn. Saregama has now expanded into other areas of entertainment like publishing, television software and digital content Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which

UM Tops Festival of Media Global Awards with 13 Wins

May 20, 2016 | Share this article

UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins. Heading into finals with a total of 24 shortlisted entries, UM converted 13 of those into award wins, with

IPG’s UM was named Adweek’s 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as “Mediapalooza” or “The Year of the Pitch.” But now, the agency is reorganizing its North American network. President Kasha Cacy has been promoted to