UM

UM MENA holds off Starcom and MediaCom to retain Coca-Cola

August 30, 2016 | Share this article

Coca-Cola Middle East has reappointed UM MENA as its media agency of record after holding a competitive pitch in spring this year.

The global beverage giant handed the multimillion-dollar, full-service media and digital account to the Dubai-headquartered incumbent agency after considering pitches from Starcom and MediaCom, Campaign has learnt.

MCN-owned UM MENA has held the account in the Middle East and North Africa for the past eight years.

UM also has the Coca-Cola account in other global markets, including the $400-million North American brief, which it won from Mediavest in July last year.

The account retention follows a number of wins for UM MENA, including Rani Refreshments, Barbican and most recently the Saudi Arabian pastry company Saadeddin.

DETROIT, Aug. 24, 2016 /PRNewswire/ — McCann Detroit today announced that it has once again been awarded the Tourism and Business Marketing accounts for the Michigan Economic Development Corporation (MEDC), following a competitive review. The announcement extends the agency’s successful 10-year partnership with the MEDC for tourism marketing, and five-year partnership with the MEDC for business marketing. All work will continue to be developed out of McCann’s Detroit offices.

“We are excited to continue working with the team that created the award-winning and industry-leading Pure Michigan brand 10 years ago,” said Emily Gerkin Guerrant, Vice President of Marketing, Communications and Public Relations, MEDC. “The teams at both Weber Shandwick Detroit and McCann Detroit have been excellent partners in our efforts to promote and market Michigan and bring their own passion for this state to the job every day. With more than 1,000 total employees in the state, both firms are strong in-state partners that have years of experience working in Michigan.”

UM wins Acer Malaysia media business from Starcom

August 23, 2016 | Share this article

UM Malaysia wins Acer media business on merits of its Better Science, Better Art, Better Outcomes philosophy promise. Acer Malaysia’s Head of Marketing Stephanie Ho said, “UM put forward a vision that blurred the lines between media and creativity, data and content, science and art. The UM philosophy appealed to us because of its in-built

Takeshi Miyazawa is the managing director of media agency UM McCann. He worked for Dentsu for 13 years in Japan, China and India before moving to McCann Worldgroup just over a year ago.

In this Q&A with Mumbrella Asia’s editor Robin Hicks in his office in Tokyo, Takeshi talks about transparency in what he suggests could be the world’s least transparent media market, why TV is still king, how newspapers are holding ground, and why the most active social media group in Japan is probably the oldest.

UM wins $54m Lion media account

July 28, 2016 | Share this article

Lion has handed its $54 million media business to UM following a competitive pitch.

It’s understood that Mindshare and OMD were also in the final round.

UM will drive all connection planning and investment for Lion’s leading beer brands, including XXXX GOLD, XXXX Summer Bright Lager, Tooheys, James Squire, Hahn Super Dry and James Boag’s Premium, its cider brand 5 Seeds and category campaign Beer the Beautiful Truth.

The shortlist for B&T’s Women in Media Awards has been revealed! Our judges worked tirelessly to come to the below list from all the incredible women who entered the awards.

This year, the Awards will be held on Friday 19th August 2016 at Royal Randwick Racecourse in Sydney, featuring Gretel Killeen as MC, keynote by Tracey Spicer, and entertainment by Goldheist (aka Hester Fraser).

Tickets are still available (but not for long) to both the inaugural daytime forum and the awards. For those who want to jump in on People’s Choice, you can still vote here until August 5.

Cannes Lions 2016: Make Ads Good Again

July 6, 2016 | Share this article

Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising. Instead we have as an industry got stuck in the weeds, and used technology more to obfuscate than to enlighten. Understandably, consumers have had enough, and have in many cases completely blocked us out. The best

How One Pollster Correctly Predicted Brexit

July 1, 2016 | Share this article

As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome. Yet one new organization, Qriously, did correctly foresee what would happen. Qriously used a different technique to the established market research organizations. Qriously’s secret

UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million. The American lifestyle apparel, footwear and accessories company has a worldwide portfolio comprising more than 30 brands such as Wrangler, Jansport, Eastpak, Kipling,