UM

With Hunt at the helm, UM retained Sony Entertainment, and she now oversees both LA and San Francisco.

How motherhood helped her succeed at work: “I am far more compassionate now that I am a mother. Having children has certainly allowed me to become a more well-rounded person. I’ve also realized it doesn’t have to be a balance between professional and personal life, but rather an integration of the two.”

Meaningful family moments: “We have many traditions in our family: Going to get a Christmas tree; celebrating half birthdays with half of a cake; special cupcakes for breakfast on your birthday; our annual family camping trip; and our Thanksgiving thankful tree where we write on leaves each day the things we are thankful for.”

How she disconnects: “I ride my Peloton Bike. It is the best invention, where I can take live or on-demand spinning classes from my own home. It allows me to completely disconnect my brain and just enjoy the music and working out. I am obsessed with it!”

IPG Mediabrands has received an impressive total of 26 shortlists for the upcoming Festival of Media APAC Awards. A testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by Ansible, Initiative, Mediabrands Society and UM. Festival of Media APAC Shortlists Best Communications Strategy Make Lego the Star of Christmas for LEGO,

IPG Mediabrands has received an impressive total of 26 shortlists for the upcoming Festival of Media APAC Awards. A testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by Ansible, Initiative, Society and UM. Festival of Media APAC Shortlists Best Communication Strategy Make LEGO The Star of Christmas for LEGO, UM Sydney Best Engagement

UM Wins Tim Hortons Media Buying Business In Canada

January 13, 2017 | Share this article

At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect January 1. The Mediabrands agency confirmed the win, noting it’s a significant one for the team, but didn’t provide further details on the process. Tim Hortons and its owners, Restaurant

Hulu Names Universal McCann AOR for Media Planning and Buying

December 19, 2016 | Share this article

Hulu is consolidating its media planning and buying under Universal McCann. Razorfish and Zenith previously worked on the businesses.

UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter.
Hulu brought all of its media planning and buying under one agency in an effort to unify its advertising strategy and planning across all channels.

Representatives from incumbents Razorfish and Zenith declined to comment. Razorfish handled the digital side of the business, while Zenith was responsible for all other media buying and planning.

UM retains Telekom Malaysia account

December 8, 2016 | Share this article

Kuala Lumpur, 6 th December 2016 – Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been re-appointed as the media partner for Telekom Malaysia Berhad (TM), Malaysia’s Convergence Champion, their third appointment in the last seven years.

In a recently concluded pitch, the agency won and retained the account against a number of agencies vying for the business, where UM will handle the media planning and buying business for TM.
Managing Director of UM, Amit Sutha commented, “Marketing used to be an assembly line but is now more like a trading room that responds sensitively to market movements. This, in part, is because customers today expect immediacy from brands. And this is precisely how we approach our planning. We are thrilled at getting another chance to work with the people in TM because they are true proponents of this new age, an age where marketing and media’s focus has to shift from pushing messages at people to managing an ongoing conversation and building a relationship.”

BMW Launches First Customizable TV Spots with BrightLine

November 29, 2016 | Share this article

BrightLine, the market leader for advanced TV and OTT advertising, has partnered with UM, a division of IPG Mediabrands, to launch BMW’s latest ad innovation. By using BrightLine’s new in-stream immersive ad unit for BMW’s connected TV commercials, viewers can customize a BMW X1 in-spot and begin their showroom experience without getting off the couch.

By combining BrightLine’s video and content enhancement system, the commercial combines full-screen HD video with an interactive element that allows the viewer to use their remote control to change the color of the car, or rotate it to see different angles, all within the :30 spot. UM, working in partnership with the IPG Mediabrands’ Cadreon Advanced TV team, led the investment strategy to support the campaign on leading premium content publishers with inventory across connected TVs.

In addition to the enhanced viewer experience, BrightLine’s InCast platform provides a deeper layer of measurability and campaign reporting metrics for the media seller, the client, and the agency, allowing for true one-to-one measurement, reporting, and real-time creative optimization.

“Experiencing the ultimate BMW driving experience can now start with the TV commercial,” said Tim Hill, EVP Managing Partner, Investment, UM. “By combining the right media buy with Brightline’s technology, viewers can instantly customize their BMW X1, starting the brand engagement before entering the show room. Through this partnership, we can also accelerate the ROI and effectiveness of TV, taking advantage of its evolution to more dynamic and immersive streaming environments in the OTT space.”

UM Manchester Checks In With Rezidor Hotel Group

November 28, 2016 | Share this article

Rezidor Hotels UK, which owns the Park Inn and Radisson Blu brands, has appointed UM Manchester to handle its digital media campaigns.

UM Manchester, McCann Manchester’s media planning and buying operation, won the work following a competitive pitch.

“This win demonstrates our breadth and depth of digital media expertise and our ability to integrate across channels to drive response and conversion. Our pedigree in the travel and leisure sector is extensive and Park Inn and Radisson Blu are two tremendously strong brands to be working with,” said Jenny O’Sullivan, digital media director at UM Manchester.

Several reliable sources tell us this week that wearable tech company Fitbit has awarded its media buying account to IPG’s UM after a review.

An IPG Mediabrands spokesperson deferred to Fitbit, whose representative declined to comment.

The company is currently seeking to expand its consumer base inside the U.S. and beyond in the midst of a continuing battle for market share with chief competitors Jawbone, Apple Watch and other, smaller entrants into the athletic tech field.

One source estimates the value of the account at $200 million. According to the latest numbers from Kantar Media, Fitbit spent approximately $95 million on paid media in 2015 and $53 million during the first half of this year.

Over the past decade, programmatic exchange tools, real-time bidding, and behavioral targeting has changed the way advertising is bought and sold. But as mobile has taken off and blurred the lines between online and offline marketing, agencies and their clients have felt acutely challenged by the possibilities of targeting consumers based on where they go.

With so many vendors pitching media buyers and planners on geofencing, beacons, and other location business services, Natalie Monbiot, SVP, Managing Partner, Strategic Innovation at IPG Mediabrands’ UM, offered a look at how she approaches each new tool that’s presented to her and her media shop following her appearance on a panel at Yext Location World conference this month.