Reprise Media

IPG Mediabrands has added to new senior level positions as part of an expansion of the U.S. management team of its Reprise unit. Lars Feely has been named senior vice president-strategy and Rich Devine has been named senior vice president-head of West Coast operations. Feely joins from Omnicom’s Hearts & Science unit, where he was

The media wing of Interpublic Group announced the appointment of digital veteran Tim Ringel as the global president of Reprise, its search and digital experience agency.

Reprise provides search engine marketing, SEO and social media optimization services across the larger IPG organization’s client roster and employs more than 500 in 40 offices around the world.

In the newly created position, Ringel will work to drive the further development of those capabilities while also growing Reprise’s client base. He reports to IPG Mediabrands global CEO Henry Tajer and North American chief operating officer Chris Loll in New York.

“Over the last year, our network has invested heavily in building best-in-class products,recruiting top talent and expanding the global footprint of our specialty business units,” said Tajer in a statement.”In hiring Tim, we are continuing this trend of building stronger, more innovative and dynamic business units to support and partner with our clients and our network.”

Dairy Farmers of Canada, an organization “run for farmers by farmers,” exists to promote the quality and nutritional value of Canada’s dairy products. To that end, DFC focuses its Search campaigns on driving consumers to its own sites, like Dairy Goodness, that feature articles, menu ideas, and an assortment of recipes.

With no products of its own to sell, it can be tricky to link its web investments to an increase in dairy product consumption. DFC turned to other online actions to measure its success.

“To solve part of the puzzle, we defined the increase in successful sessions to our recipe pages as a crucial KPI,” said Patrice Bilodeau, web specialist at Dairy Farmers of Canada. “We assumed that in the absence of hard incentives like coupons, serving the perfect recipe to fit a consumer’s need is as close as we can get to a conversion-like action. Our thinking is that if we can put the right recipe in front of consumers, we can expect them to go and buy dairy products.”

PPG Industries, marketer of high-profile brands including Taubmans, White Knight and Bristol, has appointed specialist search and digital experience agency Reprise to handle paid and organic search across Australia and New Zealand.

PPG Industries markets to business and consumer audiences across its range of products. With the new appointment Reprise will utilise a consumer-focused optimisation approach to accelerate campaign effectiveness pointing to new customer opportunities.

IPG Mediabrands’ specialist search and digital experience agency Reprise is strengthening its national management ranks after experiencing consistent growth to staff numbers exceeding 60 people across its Brisbane, Sydney, Melbourne and Perth operations.

Reprise managing director Ale Vendramin said the new management developments reflected a need to have the agency’s best people in impact positions to help lead clients’ thinking and the agency teams.

Among the new developments, David Coats has been promoted to general manager of Reprise Australia and becomes Vendramin’s second-in-command. Coats is formerly the agency’s general manager of digital solutions.