SYDNEY, AUSTRALIA–(Marketwired – Jun 6, 2017) – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry to invest with confidence and activate consumers everywhere, today announced that it was chosen by IPG Mediabrands as its preferred partner for media quality solutions. All IPG Mediabrands clients will now have direct access to IAS technology enabling them to confidently deliver their digital marketing campaigns away from brand risk, ad fraud, and within highly viewable environments.
Due to the current socio-political climate, there has been a heightened focus on issues such as brand safety and fraud. More brands in Australia and New Zealand are finding themselves in situations where their media buys are at risk due to brand safety concerns, ad fraud, and non-viewable impressions. To better understand these issues and provide best-in-class solutions to their clients, IPG Mediabrands conducted a significant review of the market, and media quality vendors within it, to address the challenges their customers faced. After this review, it was determined that IAS was the market leader and would be their preferred partner moving forward.
“When assessing media quality providers, we were searching for a true partner who could provide a holistic media quality solution to address the challenges our clients face,” says Maria Grivas, Chief Digital Officer at UM Australia. “After our review, it was clear that IAS’s solution was the most comprehensive in market and we look forward to partnering to improve media quality across the board for our customers and the industry.”
“We’re proud to have been selected as the preferred partner for IPG Mediabrands,” says James Diamond, Managing Director, Australia and New Zealand, at Integral Ad Science. “With marketers demanding independent, third-party measurement, we applaud all members of our industry who take steps to ensure a more transparent ecosystem for all.”
By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps
“It’s better to be absolutely ridiculous than absolutely boring” – Marilyn Monroe
I want to talk about boringness – the staid, the dull, the mundane – and why Marilyn was wrong.
Most marketers see it as their job to avoid boringness at all costs. Consumers, the prevailing view goes, are put off by boring brands. They only value and engage with what is entertaining and exciting.
Like all orthodoxy, this view seems like common sense. Often, there appears to be a direct linear relationship between brand excitement and appeal. But this is not always the case. Marketers would do well to observe when the reverse is true.
The two-day jury process for the 4th edition of Kyoorius Creative Awards 2017 commenced in Mumbai yesterday, May 11, 2017. The award, which has creative ingenuity at its centre, is presided over by an illustrious jury of 28 experts from across the creative industry. This year, there are four Jury teams to judge entries for Advertising, Media and Digital.
SilkRoad, a global leader in Talent Activation, today announced the winners of the SilkRoad 2017 Talent Activation Awards, created to honor outstanding employer branding and design, innovative candidate-to-new hire experiences, and strategic excellence in leveraging the onboarding process to activate talent to drive business outcomes. Presented at Connections, SilkRoad’s annual user conference, the awards included a top overall honor (Talent Activation) and three sub categories honoring outstanding program elements: Strategic ROI, Best Brand Experience and New Hire Enablement.
The fourth edition of the Kyoorius Creative Awards has announced Shashi Sinha, Chief Executive Officer of IPG Mediabrands, as the media jury foreman.
The panel of judges consists of Vikram Sakhuja, Group CEO, Madison Media and OOH at Madison World; Prasanth Kumar, CEO South Asia, Mindshare; Kasper Aakerlund, CEO, IPG Mediabrands, Hong Kong; Susanna Cousins, Director of Strategy, MEC; and Rahul Welde, Global VP Digital Transformation, Unilever.
Sinha started his career as product manager at Parle. He set up Lodestar in the early 90s. In October 2012, he was made the CEO of IPG Mediabrands and was tasked with bringing together a diverse group while making it future ready. Shashi took the role and made it wider – he worked on making the entire industry future ready by participating and leading various industry organisations to look beyond their traditional beliefs.
IPG Mediabrands Malaysia’s philosophy of “Dynamic by Design” with strong elements of effectiveness, has led agencies under its network to recently secure a ranking in the prestigious global WARC 100 ranking 2017.
The WARC ranking lists the world’s best marketing campaigns and companies, based on performance in effectiveness and strategy competitions.
IPG Mediabrands Malaysia agencies Universal McCann, Initiative and Ensemble Worldwide top Malaysian media and creative agencies in the WARC 100 rankings for this year. The rankings were announced early April.
By Adam Luck I’ve had cars on the brain a lot lately. As part of Ansible’s (IPG Mediabrand’s mobile marketing and technology agency) MDEX global study assessing brand performance and mobile readiness of more than 2,000 brands, we audited 68 Canadian brands, including nine auto brands. Also, I personally just went through the new-car-buying process.
IPG Mediabrands promoted Craig Harvey to regional head of research for Asia-Pacific, effective immediately. The newly-created role will see Harvey take the lead on boosting IPG Mediabrands’ research capabilities, using data and analytics to understand consumer interactions with media and brands. He will oversee development of new IPG Mediabrands proprietary research tools, and work closely
Can you imagine a less comfortable situation for media rivals from Google, Facebook and a host of media owners and agencies, than being locked up behind bars together for 12 hours? Well, 20 of adland’s finest (and AdNews editor and Mumbrella founder Tim Burrowes), have pledged to spend a night behind bars as part of
By Geoff Copps Great Britain is an island divided. The division does not depend on the usual differentiators. It is not a matter of age; it is not a matter of class. It is not a matter of the old political conflicts of Left and Right. If you work in marketing, if your job in