Amit Sutha, managing director of Ensemble Worldwide and Universal McCann, follows three simple principles. Firstly, he stays calm in all situations, secondly focuses on innovation (because that’s the key to growth), and thirdly ensures that that every team members has been trained to replace his boss.

“We work in a rather frantic industry where things tend to get really heated. This is an industry where a calm head in crisis is pretty valuable. You have to be a leader that is there for the team. In good but especially at the tough times. As a leader you need to be that person your team can always turn to for solutions,” said Sutha.

Moving forward, he believes that being great at “business as usual” will allow agencies to sustain a P&L, but real growth will only happen through innovations and being ahead of the game.

His biggest KPI is to remain in the background, to aid and to push the people in the team in such a manner that they are good enough to take over my role.

“The reason is simple,” he said. “It’s only when someone takes over my job can I go ahead and do more and this thinking percolates to all levels.” he added. In a conversation with A+M, Sutha highlights his inspiration and his challenges while pursuing a dual role in the industry.

At the first Malaysian YouTube Ads Awards held recently, Maxis and IPG Mediabrands agencies Ensemble and Initiative had a landslide victory across a number of categories. For the first time ever, Malaysian brands and agencies were celebrated for their outstanding ad creation on Malaysia’s most popular video platform, YouTube. The awards were not only judged

Green frogs. Minties. Fantails. Bananas. Strawberry Creams and just about every flavour of snake you heart desires.

Remember the good old days when you used to round out some shrapnel and head to the local corner store to buy a white paper bag of Allen’s lollies?

These fond memories of childhood are currently being brought to life at Nestle’s latest brand activation. An Allen’s Lolly Bar has been set up at Westfield in Sydney’s CBD, selling all of the old classics in personally customised jars to celebrate 125 years of Australia’s largest candy company.

The activation, which is being executed by IPG’s brand experience agency Ensemble, is identical to Nestle’s Kit Kat Chocolatory, a pop-up that was so successful it became a permanent fixture in Melbourne.

IPG Mediabrands reveals new Ensemble MD

November 29, 2016 | Share this article

IPG Mediabrands has promoted Harry Preston to managing director of the group’s brand experience agency Ensemble. Preston is currently general manager and will help lead the agency after former MD Melissa Fein stepped up as dual CEO of Initiative and Ensemble earlier this month.

“Harry has been central to the successful re-engineering of Ensemble since the beginning of this year,” IPG Mediabrands CEO Danny Bass says.

“He has led by example in the creation of breakthrough brand and experiential campaigns for clients. I have no doubt that he will continue to sharpen Ensemble’s skills in this highly engaging area for brands.”

Ensemble takes a different approach

November 14, 2016 | Share this article

Agency’s move to merge story telling, personalisation and real-time analytics proves fruitful

LESS than two years ago, IPG Mediabrands Malaysia set up its creative agency Ensemble Worldwide, which believes that story telling, personalisation and real-time analytics should “live” together.

In this short time span, Ensemble has managed a great run, winning a number of blue-chip clients – from Maxis, Shell and KFC – competing at pitches against some of the most established creative agencies in the industry.

It recently won the coveted Agency of the Year award at the Malaysian Effie (Effectiveness) Awards; the end of a very productive awards season that saw it win many other local, regional and global awards.

Ensemble wins AOY at Malaysian Effies

November 14, 2016 | Share this article

IPG Mediabrands’ in-house creative agency Ensemble has won agency of the year at the Malaysian Effies. Ensemble won a gold Effie for the Kongsi Home Project, and a silver and a bronze for the widely awarded ‘Safe Mode’ for Maxis. The agency also won a silver Effie for its programmatic work for KFC Malaysia. Maxis

Welcome to Campaign’s 40 Under 40, our annual list of the brightest, high-achieving young people in the marketing communications business. Each year, the 40 Under 40 project pulls in our entire editorial team to review the entries from countries, sectors and industries.

This year, we received a record number of entries—over 1,500—making it a long and intense process to whittle down the vast universe of Asia’s rising stars to a mere 40 names. The final decisions were the hardest, and the ‘survivors’ were the disruptors, innovators and top thinkers. So prepare to be inspired.

One of Australia’s renowned creative leaders and content creators, Michael Stanford, has been appointed managing director of Ensemble, IPG Mediabrands’ creative, content marketing and experiential business. Announcing Stanford’s appointment, Ensemble’s newly arrived CEO Melissa Fein (left) is beginning to reveal a specific business focus for Mediabrands’ Ensemble, with an emphasis on integrated solutions for clients

How to Stop the Skip

May 20, 2016 | Share this article

By Corey Layton Commercials. Be it skip or flick, it’s the key moment when audiences disengage. Yet that same moment is at odds with a programmer’s remit — keeping audiences engaged. So why aren’t those tasked with hooking audiences in taking control to stop the skip? These are the people that create, craft and commission