Allen’s Lolly Bar ‘lights up inner child’ in Sydney

December 6, 2016 | Share this article

Green frogs. Minties. Fantails. Bananas. Strawberry Creams and just about every flavour of snake you heart desires.

Remember the good old days when you used to round out some shrapnel and head to the local corner store to buy a white paper bag of Allen’s lollies?

These fond memories of childhood are currently being brought to life at Nestle’s latest brand activation. An Allen’s Lolly Bar has been set up at Westfield in Sydney’s CBD, selling all of the old classics in personally customised jars to celebrate 125 years of Australia’s largest candy company.

The activation, which is being executed by IPG’s brand experience agency Ensemble, is identical to Nestle’s Kit Kat Chocolatory, a pop-up that was so successful it became a permanent fixture in Melbourne.

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